An Impactful Decade: Fox Cities Tourism Delivered in the 2010s

The tourism industry in the Fox Cities turned dreams into reality, advanced our the region's offerings, and drove record-setting results the last decade, benefiting both visitors and locals alike. Check out some highlights of tourism in the Fox Cities from the 2010s.

Visions became reality. From the Community First Champion Center to Loop the Lake to the Fox Cities Exhibition Center, major developments evolved and came to fruition through the work of the FCCVB in the last decade. These varying places and spaces welcome a wide range of visitors, such as athletes and teams, business professionals, and families.

Loop the Lake | Menasha, Fox Crossing, Neenah
Community First Champion Center | Grand Chute
Fox Cities Exhibition Center | Appleton


Billions of dollars were driven into the local economy. Over the last decade, the tourism industry drove billions of dollars into the Fox Cities economy, supported thousands of jobs, and improved quality of life. Destination development not only improves the visitor experience (and drives visitor spending in the region,) but locals benefit from the business, economic, and community developments that happen via the tourism industry. Thousands of individuals and families also make their livelihood through well-paying and fulfilling jobs in the Fox Cities tourism industry.

Future Neenah Sunset Dinner | Neenah | PC: Adam Shea Photography
1000 Islands Envrionmental Center | Kaukauna
Country Inn and Suites by Radisson Appleton North Waterpark | Little Chute


Life's championship moments happened here. From high school student-athletes hoisting state championship trophies to teams being crowned national champions to pros making their mark in the Fox Cities, we've welcomed athletes and teams at every level for those picture-perfect, once-in-a-lifetime moments.

2016 NCAA D3 National Champions Trinity College | Fox Cities Stadium
Major League Fishing 2019 Bass Pro Tour | Lake Winnebago | PC: MLF/Garrick Dixon
Community First Fox Cities Marathon


The path was made clearer. The Fox Cities is made up of nineteen distinct, vibrant communities in four areas: Heart of the Valley, Fox West, Waterfront, and Appleton. To help visitors navigate our region, find destinations a bit easier, and tie the communities together, the FCCVB led the development and installation of wayfinding signage this last decade. Through partnering with local attractions and venues, we've made travel information more accessible to visitors and locals alike too with the installation of information kiosks at more than a dozen locations throughout the Fox Cities and visitor center enhancements.

Wayfinding Signage | Kimberly
Visitor Information Kiosk | Appleton International Airport


Grant funds enhanced destination offerings. From expanding local trail networks to enhancing annual events to supporting development of museum exhibits, the FCCVB has awarded millions of dollars (via Tourism Development Grant) to local entities to advance tourism and improve the visitor experience in the Fox Cities. Our region has been the stage to up-and-coming original music artists, seen nationally touring historical exhibits, and connected communities thanks to these grant funds.

Gordon Bubolz Nature Preserve | Appleton
Neenah Historical Society | Neenah
Mile of Music | Appleton | PC: ADI


The 2010s will be a decade to remember. We've shared the beauty, original experiences, and hospitality of the Fox Cities with millions of visitors during the last decade, all while positively affecting the local economy and quality of life. Building upon those successes, our staff looks forward to serving and sharing the Fox Cities with millions more in another flourishing decade ahead as we welcome 2020!

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