Throughout the planning process, the Fox Cities CVB worked with the WATL and WKTL teams to create a customized event experience unlike anything done before. Passion and support for the event was evident all throughout the Fox Cities community with one example being three local breweries uniting to create a "championship lager" made specifically for the event.
The World Axe and Knife Throwing Championships led to an estimated 850 hotel room nights and roughly $500,000 of direct visitor spending. Hosting this event was a large-scale team effort and the economic benefit was spread all throughout the community. The Championships were also broadcast on the ESPN family of networks multiple times creating additional advertising and marketing value for the Fox Cities.
Fox Cities leaders are already planning a proposal to bring this event back to Appleton and the CVB is looking forward to the growth and success WATL and WKTL are positioned to experience in the years to come.