The Fox Cities Convention & Visitors Bureau (FCCVB) recently welcomed Beth Knapinski as marketing communications director. In the role, Beth leads strategic marketing, communications and branding for the FCCVB, aimed at attracting visitors to the Fox Cities and driving economic development through tourism in the 19-community region.
“The Fox Cities are a truly remarkable part of our country – filled with unique places to explore and experience – and I’m elated to work with the FCCVB team and community partners to continue to advance tourism and its many benefits in our region,” Beth said.
Beth, who is a Neenah, Wis., native, joins the organization after working in marketing and communications leadership roles at health care organizations across the country, including in Nebraska, Washington and Vermont. She has also been extensively involved in community development, economic development and tourism activities on volunteer boards and projects in those respective communities.
“We are very excited to have Beth join the CVB team. Her experience in strategic marketing communications will provide great value in our efforts to grow the local economy through tourism,” FCCVB Executive Director Pam Seidl said.
Beth earned her bachelor’s degree in communications from Bradley University in Peoria, Ill., in 2014, and is a 2012 graduate of St. Mary Catholic High School in Neenah, Wis.
The Fox Cities Convention & Visitors Bureau is an economic development organization that strengthens the Fox Cities by attracting visitors in the convention, sports and leisure markets through sales, marketing and destination development.
Visitor spending in the Fox Cities, which includes 19 communities, totaled more than $490 million in 2018. The Fox Cities Convention & Visitors Bureau estimates that this direct spending created more than 5,750 jobs and $109 million in income for Fox Cities residents.